OUR COMPREHENSIVE
GO-TO-MARKET SERVICES

NITAX Technology is a fully integrated marketing and communications agency based in South Africa and the Middle East, offering a full go-to-market service.

We Make It Easy

For more than two decades NITAX Technology's over 80-strong team, has built a reputation for delivering true 360° solutions, covering all aspects of advertising and marketing including events and promotions, digital, interactive, direct, public relations and media liaison.

We create value by sourcing and combining the expertise of experienced local suppliers – assembling teams capable of creating immediate sales impact across the marketing delivery chain.

We're extremely proud of the relationships we've developed with locally owned suppliers in East and West Africa, as well as in Egypt. These creative collaborations have not only resulted in a high calibre of creative work that's relevant to the market, they've also benefitted the local economy by creating income and employment.

Advertising and Marketing

In advertising, everyone’s always talking about ‘the line’. Above the line, below the line or through the line. This assumes there’s a line to begin with. We don’t.

Expert Advice

  • Strategic and integrated marketing communications development
  • Brand development
  • Corporate identity and packaging
  • Promotion development and implementation

Television, Radio and Audio-Visual

Just because something is old-school, doesn’t mean it can’t be awesome, in the true sense of the word.

In fact, with our in-house team of producers, editors and animators we can put you on every TV screen in town – without breaking the bank. And we’ve got a bevy of fabulous production teams we can call on – even at 2 a.m. on a Saturday morning.

SWITCH ON TO

High-quality, original audiovisual content
Long-format, branded content including broadcast shows, game shows and magazine programmes
TV and cinema commercials
Station imaging and opening title sequences
Sponsorship material including stings, opening and closing billboards and squeezebacks
Short-format edutainment commercials
Corporate and training communications
Content development
Tactical viral online content

Did you know that over 70% of the time you only choose what you are going to buy when you are standing in front of the shelf at the store?

We like to walk the last mile in a shopper's shoes and get a feel for what's going through their minds when they choose your brand over a competito's. Then we use that insight to create a shopper marketing strategy that can shift behaviour and help grow your brand. It doesn't even have to be in a 'real' store – we do online just as well as off.

In Your Trolley

Online strategy, Retail Strategy
Digital shopper marketing
Path-to-purchase shopper journeys
In-store strategy, Shopper insights
Purchase behaviour triggers
Touchpoint optimisation
Store design and retail navigation
Packaging and design
3D rendering

There's no more powerful advertising for your brand than a happy customer. Happy customers like to know that you value them, take them seriously and listen to their input.

Direct marketing is about creating targeted, specific communications that start an ongoing dialogue between your brand and your customers. It's a conversation, not a monologue. Only cartoon arch nemeses do monologues and usually just before the hero blows them away. There's a lesson in there.

Direct strategies that work

Acquisition, Retention
Growth and activation
Cross- and up-sell
Business-to-business communication
Loyalty and reward programmes
Customer relationship management (CRM)

These days, people don't just consume brands. They aren't passive users. People want to experience your brand.

They want to touch it, taste it, smell it, hear it and see it in action. They want to talk to you understand where you are coming from what your vision is.

That's where LM&P comes in. LM&P is one of our business divisions. When it comes to delivering hard-working and integrated experiential marketing they’re the A-Team. They understand all the little things that go into building a relationship and starting a love affair between your brand and your customers.

ACTIVATIONS

  • Integrated promotions
  • Sampling
  • Promotion management

EVENTS

  • Event management
  • Launches
  • Conferences
  • Exhibitions

SPECIALISATIONS

  • Youth and student marketing
  • School programmes
  • Edutainment
  • Road shows

The powers are shifting from traditional media right into the hearts and hands of everyday consumers.

These days, what they're saying online matters just as much, if not more, than what you're saying. You can't just live in the real world, your brand needs to interact in a virtual world too. Our digital guys are plugged in; their eyes riveted and their ears fixed on conversations, threads and status updates. They know what to do, how to do it and exactly how much it matters.

OWN IT

  • Digital strategy
  • Web design and development
  • Content Management System (CMS) development
  • UX / UI design
  • Facebook application development

EARNED

  • Social media management
  • Social media reporting
  • Social media moderation
  • Online reputation management (ORM)
  • Content strategy and planning

BOUGHT

  • Media strategy and reporting
  • Media planning and buying
  • Search engine marketing
  • Google display network
  • Analytics integration

It's all very well knowing what you’re going to say, but it's another thing entirely to say it in such a way that the people who you want to hear it, do.

That's where our media team comes in. With over 30 years' experience, they pride themselves on delivering innovative and accurate media targeting to make sure your words reach the right ears in the right way.


MEDIA INSIGHTS

Communication-led business strategy
Ooh media strategy
Media owner advisory
Media auditing
Development of content-led solutions
Strategic media planning and buying
Channel planning
Touchpoint strategy
Digital and social strategy

PR is the kind of acronym associated with two extremes, good or bad, depending on whether your client is a do-gooder talk show host or a badass pop star.

Truth is, PR is far more than once-off or artful spin doctoring. It's not just a quick fix reflex – it's the regular building and maintaining of mutually beneficial relationships between the brand you hold dear and the general public.


TURNING STRANGERS INTO FANS

Corporate communications
Reputation management
Investor relations
Publicity
Marketing / consumer public relations
Media relations and liaison

Ready to Get Started? Contact us