NITAX Technology is a fully integrated marketing and communications agency based in South Africa and the Middle East, offering a full go-to-market service.
For more than two decades NITAX Technology's over 80-strong team, has built a reputation for delivering true 360° solutions, covering all aspects of advertising and marketing including events and promotions, digital, interactive, direct, public relations and media liaison.
We create value by sourcing and combining the expertise of experienced local suppliers – assembling teams capable of creating immediate sales impact across the marketing delivery chain.
We're extremely proud of the relationships we've developed with locally owned suppliers in East and West Africa, as well as in Egypt. These creative collaborations have not only resulted in a high calibre of creative work that's relevant to the market, they've also benefitted the local economy by creating income and employment.
In advertising, everyone’s always talking about ‘the line’. Above the line, below the line or through the line. This assumes there’s a line to begin with. We don’t.
We like to walk the last mile in a shopper's shoes and get a feel for what's going through their minds when they choose your brand over a competito's. Then we use that insight to create a shopper marketing strategy that can shift behaviour and help grow your brand. It doesn't even have to be in a 'real' store – we do online just as well as off.
Direct marketing is about creating targeted, specific communications that start an ongoing dialogue between your brand and your customers. It's a conversation, not a monologue. Only cartoon arch nemeses do monologues and usually just before the hero blows them away. There's a lesson in there.
They want to touch it, taste it, smell it, hear it and see it in action. They want to talk to you understand where you are coming from what your vision is.
That's where LM&P comes in. LM&P is one of our business divisions. When it comes to delivering hard-working and integrated experiential marketing they’re the A-Team. They understand all the little things that go into building a relationship and starting a love affair between your brand and your customers.
These days, what they're saying online matters just as much, if not more, than what you're saying. You can't just live in the real world, your brand needs to interact in a virtual world too. Our digital guys are plugged in; their eyes riveted and their ears fixed on conversations, threads and status updates. They know what to do, how to do it and exactly how much it matters.
That's where our media team comes in. With over 30 years' experience, they pride themselves on delivering innovative and accurate media targeting to make sure your words reach the right ears in the right way.
Truth is, PR is far more than once-off or artful spin doctoring. It's not just a quick fix reflex – it's the regular building and maintaining of mutually beneficial relationships between the brand you hold dear and the general public.